Research On Evaluation Index System And Its Application Of The Promotion Effects Of Forest Products O2O E-commerce Platform

With the continuous development and innovation of e-commerce,there has been an increasing number of e-commerce platform.Platform evangelism is the basis of network marketing, is a prerequisite for the platform to continue to develop and profit, therefore, enterprises should pay attention to Platform evangelism.In the economic background of Internet+,a new e-commerce model----O2O,will come into being.The appearing of 020 e-commerce model solved a lot of problems of Forest Products E-commerce. Through the shopping model of ordering online and consuming offline,problems such as standardization,seasonality and Delivery Problems has been solved.Evaluation Index System for Forest 020 e-commerce platform reflects the factors affecting the effect of Platform Evangelism.Enterprises can find their own inadequacies of Platform Evangelism,adjust the strategy of Platform Evangelism and improve the effectiveness of Platform Evangelism through Evaluation Index System.Research on Evaluation Index System and its application of the promotion effects of Forest products 020 e-commerce platform can help the enterprise promote the platform efficiently.Based on the studying of Forest products 020 e-commerce and Platform Evangelism,this paper focus studying on Evaluation Index System.The paper try to analyze how the enterprise applies Evaluation Index System for valuing the promotion effects.Based on the theory of systems engineering and feedforward control theory,this paper constructs the model.I make an questionnaire on excepts to get research data and analyze the data using SPSS statistical software.Then I can construct Evaluation Index System.The paper constructs Evaluation Model using AHP.Through the research,the paper constructs Evaluation Index System of the promotion effects of Forest products O2O e-commerce platform.Evaluation.The evaluation system can be divided into six categories. They are the platform design,Keywords,Advertising,Internet content,Network reputation and the promotion staffs.The paper mainly studies Evaluation Index System and its application of the promotion effects of Forest products 020 e-commerce platform.The study enriches the theory research through constructing Evaluation Index System.Besides,it can also help the enterprises to value the promotion effects,adjust the strategy of the promotion and improve the effectiveness by studying the application of the evaluation system.