| Since ancient times,China is the agricultural country,and is a large production of horticultural products such as vegetables,fruits,starting in the 1990 s,planting area of horticultural products also increased year by year and increasing varieties and gardening industry in the national economy is becoming more and more important role,horticultural products market is not open question,however,has been affecting the development of gardening industry,has become a hinder the healthy development of agriculture and rural economy in our country,the important factors that affect farmers’ income and rural stability,rapid expanding of horticultural products marketing channel becomes the most urgent problems.Since the "Internet +" was first proposed in 2015,and the "Internet + agriculture" was vigorously promoted in 2016,"Internet +" has become a new economic form in China,bringing great changes to the production,operation and sales of agriculture in China and pointing out the direction for the development of horticulture industry in China.Based on the review and study of a large number of literature and related books,on the basis of case analysis,comparative analysis,SWOT analysis,from gardening products,"Internet +agriculture" and other related concepts,this paper analysis under the background of "Internet +agriculture" of the meaning of horticultural products development in our country,and on the four elements of constitute a horticultural products e-commerce,a fulcrum systematically expounded,and according to the different horticultural products e-commerce participation main body,the existing B2 B,B2C,C2 C e-commerce development model of system is introduced,the pattern of the mobile end electricity suppliers to introduce separately.Using the SWOT analysis method to the situation of supply of horticultural products e-commerce,market status quo,explore the logistics present situation,and use the case analysis,the three kinds of horticultural products abroad e-commerce platform,namely the UK of its(okay),Japan’s "my farmers" web sites,where its Fresh Nation to conduct a comprehensive analysis,and the system introduces the successful model of domestic B2 B pattern "a mu tian","a mu tian" is based on Internet technologies,for horticultural products manufacturers,practitioners provide trading platform,to achieve the production and marketing docking,solve the problem of horticultural products sales.Through the analysis of typical cases at home and abroad,summed up the main factors hindering the development of the horticultural products e-commerce is the imperfection of the policies and regulations in our country,Internet infrastructure is equipped with imbalance,lack of professional talents,factors such as logistics facilities is not perfect,and according to the above factors,put forward the following Suggestions: first,to establish policies and regulations,lacking legal blank,for gardeners to join the socialist market economy.Second,the investment in Internet infrastructure should be accelerated to realize information sharing,so that horticultural product producers can timely adjust their production modes according to the market dynamics.Third,cultivate specialized compound talents,improve the cultural quality of horticultural producers in China as a whole,and cultivate new horticultural workers.Fourth,the construction of modern horticultural products logistics industry chain,preservation storage system,for the development of China’s horticultural industry escort.Finally,in the mode of horticultural products e-commerce existing in our country,from the base layer,core layer,support layer,to outline the main content of each level,and to optimize the horticultural products in our country electronic commerce mode put forward the corresponding opinions and optimization measures,horticultural products in our country electronic commerce in the direction of the healthy and orderly development. |
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