The Precision Marketing Strategy Research Of China’s Small And Medium-Sized Enterprises Based On Social Media

The development of social media makes more Internet users have more opportunities to communicate with each other, and the communication of enterprise information from the traditional one-way communication to a wider range of two-way communication. The development of social media has changed the traditional relationship between the consumer and the enterprise. It has improved the degree of the refinement of the market segmentation, and the consumer’s demand has the individual nature.Although the theory of marketing theory from the 4P to the continuous development of 4C theory, it is believed that modern enterprises should gradually from the "enterprise as the center" to "consumer as the center " transformation, but whether it is 4P or 4C theory, are based on the general public market. In modern society, the diversity of demand is becoming more and more prominent. The demand of consumer is becoming more and more differentiated. The market is becoming more and more important in the modern market. The vigorous development of social media, its clustering and interactive nature is adapted to the enterprise to achieve the precision marketing target.In the context of social media, precision marketing can easy to find enterprise’s customers and saving costs. To the size of the small and medium enterprises, relying on social media to make precision marketing can be very good to make up for their own weaknesses, so that China’s small and medium enterprises can survive and develop in the market competition. Research on social media background of China’s small and medium sized enterprise precision marketing is particularly important.This thesis is based on summarizing domestic and foreign research results of social media and the precision marketing of small and medium sized enterprises. According to the characteristics of China’s small and medium-sized enterprise comprehensive strength, through the analysis of the current marketing situation of the medium and small enterprises in the context of social media, build the precision marketing theoretical model of our country small and medium enterprises in the social media perspective. In order to provide a new way for our country small and medium enterprises in the social media platform to implement marketing, and provide reference and basis for the implementation of precision marketing, to help them enhance the market competitiveness of enterprises.