Research On Large-Scale Farming Households’ Need And Supplier Selection On Socialized Agricultural Services

Effective socialized agricultural service system is an important guarantee for the development of modern agriculture. Providing a comprehensive range of services to farmers is an important means of solving the contradiction between small-farm production and mass market, which can optimize the management and development model of agriculture. With the development of large-scale production and intensive management of agriculture, newly-typed agricultural business entities emerge in large numbers, represented by large-scale households and family farm, which bring new requirement for on the socialized agricultural service system. With the support of the Party and government, the socialized agricultural service system which is hierarchical and heterogeneous has taken shape. However, the service supply is relatively limited, that can’t meet the diversified demands of farmers. Thus, the investigation on the demand and supply situation of socialized agricultural service system is meaningful, that can provide guidance about how to improve supply condition of services and the supply capacity of suppliers, which finally promote the development of modern agriculture.This paper reviewed and summarized the related literature first, taken the large-scale farming households as research subjects. Based on the survey in Heilongjiang and Zhejiang Province, analyzed the supply and need situation of the socialized agricultural services in the two provinces. Then, this paper analyzed large-scale farming households’ need and supplier selection on financial credit support service, agricultural technology service, and agricultural capital goods procurement service, and found the key factors which influence the need and supplier selection. Finally, based on the research conclusions above, this paper proposed the relevant countermeasures and suggestions, so as to perfect the socialized agricultural service system. This paper consists of 6 chapters: Introduction(chapter I), Concept definition and theoretical review(chapter II), Analysis on the supply and need situation of the socialized agricultural service(chapter III), Comparative analysis on large-scale farming households’ need on the socialized agricultural services and its factors(chapter IV), Analysis on large-scale farming households’ supplier selection on the socialized agricultural services and its factors(chapter V), The main conclusions and policy suggestions(chapter VI). Through the research, the conclusions are summed as following:First, large-scale farming households’ ranking of the most needed socialized agricultural service is financial service, agricultural technology service, agricultural material service, agricultural product sale service, packaging and processing service, farm machinery operation service, agricultural information service, water conservancy facilities service and agricultural insurance service, and households’ need on production services is superior to comprehensive services, except for financial service.Second, enterprises(including individual dealers), government departments, village collectives and specialized farmer cooperatives are the main provider of socialized agricultural services currently, but agricultural universities, research institutes and financial institutions offer very little support. The emphasis on socialized agricultural services supply of each service supplier is totally different. In the large-scale farming households’ ranking of satisfaction on service suppliers, enterprises(including individual dealers) repeated most often in the first position, government departments in the second positions, and village collectives in the third position.Third, large-scaled households’ need on socialized agricultural services has no significant differences, the difference exists when households’ regional location, individual characteristics, resource endowment and service assessment changed. Individual characteristics, resource endowment, service assessment and information sources influenced households’ needs on socialized agricultural services, while the effect of regional location, service quality assessment, membership of specialized farmer cooperative, planted area per labor are most significant.Forth, large-scaled households prefer non-public service supplier in agricultural material service and financial service, and public service supplier in agricultural technology service. Individual characteristics, resource endowment, agricultural management condition and service cognition influenced households’ supplier selection on socialized agricultural services, while the effect of membership of industrialization organization, planted area, agricultural product sales and knowledge about service suppliers are most significant.Based on the analysis above, this paper proposed countermeasures and suggestions from three aspects, including improving households’ need on services, appreciating the development of suppliers, and optimizing the service environment:(1)Promote and spread the socialized agricultural services to improve households’ need;(2)Support the development of service suppliers, and innovating the form of service supply;(3)Develop the need feedback and service assessment mechanism, strengthening the supervision on service market.