Study On The Develepment Mechanism Of Cruise Industry Chain Based On Value Creation

Cruise tourism as a new way of leisure travel, has been the global tourism market in the round of the fastest development accelerator. Cruise tourism is a t ourism, service industry and cultural industry projects, involving surface is wide, has the nature of high added value. If the cruise industry in our country, and form a cruise industry chain will be stimulates various aspects to our country economy, first of all will be upgrading of manufacturing;Since cruise tourism is introduced into our country, its development speed is increased year by year, contribution to the GDP also showed a trend of increase year by year, especially with the advent of the era of post-industrial countries will become more and more attention to the development of the third industry, so for most on the industrial chain is in the third industry of the cruise industry in our country has a huge space for development.This article is divided into seven parts, the first part is introduction, mainly is a simple introduction of the selected topic background, significance, literature at home and abroad, research contents and methods, and main innovation, etc.; The second part is theoretical part of this article, on the basis of literature study, the cruise industry chain development mechanisms, value creation and cruise industry chain definition; The third and fourth part is from the perspective of value creation, respectively, the qualitative analysis of the germination and development of the north American cruise industry chain and value creation of cruise industry chain in our country, and the main factors influencing the value creation; The fifth part is the core part of this article, u sing the grey correlation analysis method to North America and China’s cruise industry chain of value creation for correlation analysis, thus get the generated issue affect our country cruise main factors that influence the industrial chain of value creation. The sixth part, it is based on the above three stages of the development of the industry chain of influence factor and factor, development experience and draw lessons from the north American cruise industry chain, thus cruise industry chain in China in the future development path put forward some countermeasures and Suggestions. The last part is the conclusion of this article, mainly summarized in this paper, research deficiency and the vision of the future.