A Study Of The Development Of The Cruise Industry In Qingdao Under The Perspective Of Industry Chain

In the21st century, China has developed into the national leisure times, the levelof consumer awareness and entertainment consumption are significantly improved,making luxury cruise tourism has become a new fashion, t, the domestic market of hecruise industry is becoming matured.Although the cruise industry still stays in itsinitial stage of development, but its benefits to the local economy has been veryimpressive.As a result, China concerned about the development of the cruiseindustry so far very much.As China’s famous tourist cities and coastal ports, Qingdao,to develop the cruiseindustry has very important significance to upgrade the transformation of the city’seconomic growth and tourism.Since the current research literature of cruise tourismindustry from the perspective of chain is still small, on the cruise industry chainresearch Qingdao is less. This study builds Qingdao cruise industry chain to explorethe contents and characteristics of Qingdao cruise industry chainusing the cruise industry’s value chain theory and the theory of industrial clusters, etc.,to provide theoretical guidance for its development and improvement.Based on the industry chain perspective, Qingdao cruise industry chain is dividedinto upstream, midstream and downstream three core areas, complemented supportingindustries. Among them, the core of the cruise industry includes the designing andconstruction of the cruise of upstream chain link, midstream cruise operators, cruisedownstream port services and trade and tourism links. Supporting industries involvesin banking and finance, insurance, information technology, culture media,consultation and evaluation, legal services and other industries, in the form of one ofthe core services in all aspects of the cruise industry.Based on the model of SWOT,it analyzes the current situation of cruise industrychain development in Qingdao. Qingdao cruise industry development has been restricted by inadequate infrastructure, unperfected policy planning, the concept ofmass consumption and a high level of consumption cruise, coupled with the immaturemarket of Qingdao cruise industry, lesser degree of international and competitivedomestic and international port city, making the development of the cruise industrychain face many severe challenges in Qingdao.This paper analyzes the combined effect of Qingdao cruise industrychain,finding that with increasing size of the domestic tourist market cruise, the cruiseindustry in Qingdao is contribute to GDP and foreign exchange earnings increasedyear by year. the rise of the cruise industry will bean important driving force andsource of inspiration to promote and develop tourism in Qingdao. Using graycorrelation method to select relevant indicators.Building a data model, using data inrecent years of Qingdao cruise port construction business found that the correlation ofthe cruise industry and tourism Qingdao port throughput, retail, financial services,transportation equipment manufacturing correlation, insurance and other industriesstepping into decline.In other words, the cruise industry’s leading role in Qingdao isthe most obvious in tourism. It compared the cruise industry in Qingdao correlationwith the national level, the finance related degree in Qingdao higher than the nationalaverage, while transportation and port throughput as the national,retail trade below thenational level, driving effect of cruise industry in Qingdao is with localcharacteristics.The upstream sectors of cruise industry chain should be concentrated onstrengthening the design and construction of a cruise self-development capacity, andactively promote the industry to scale and intensive development。Midstream cruiseoperating company should be to promote and diversify marketing actively,developinga unique boutique line play, and develop high-quality personnel actively.Downstreamsectors should be strengthen the construction of a cruise homeport,continue topromote transportation system, and soft environment,the development andconstruction of surrounding tourist resources.