Research On The Satisfaction Evaluation Of Chinese Cruise Tourists

With the continuous development of China’s social economy, China’s outbound tourism ranked first, attract the world cruise market development center eastward, the cruise tourism industry has been rapid development. The future China’s cruise market will be a multi-billion even billions of dollars in "blue ocean" market, cruise tourism market prospects are very broad. As people living standard has been improved and culture, tourists perception of cruise tourism, expectations, attitudes, and values change constantly, on cruise tourism is becoming more and more high quality requirements. Tourist satisfaction is the key to measure China cruise tourism development is good or not, only by constantly improve tourist satisfaction, to make Chinese cruise tour remain stable and healthy development. Therefore, research on cruise tourists satisfaction evaluation system has a strong practical significance.Firstly, through the cruise tourism, tourist satisfaction, customer satisfaction studies and visitors interviews, summarizes the key points regarding domestic and foreign tourist satisfaction index selection, initially established the cruise tourists satisfaction evaluation system; secondly, write cruise tourists satisfaction questionnaire, through the questionnaire survey of cruise tourists, understand the visitors view of the importance and satisfaction indicators and evaluation, through expert consultation, get expert amendments, further correction for tourist satisfaction evaluation index system; again, use factor analysis to verify the scientific nature of the constructed satisfaction evaluation index system and rationality of questionnaire, in order to determine the final Chinese cruise tourists satisfaction evaluation system; finally, according to this index system, apply the IPA theory to analysis Chinese cruise tourists satisfaction evaluation, conclude key factors affecting the cruise tourists satisfaction, to guide the improvement of China’s cruise products and services, and then puts forward a series of promotion ways and strategies of Chinese cruise tourists satisfaction.The innovation of this article is from the perspective of the cruise tourists and the tourists’ satisfaction as the core, using the IPA analysis model to establish a Chinese cruise tourists satisfaction evaluation index system, comprehensive qualitative and quantitative methods for analysis of tourist satisfaction, on this basis, proposes measures and recommendations to enhance domestic cruise tourists satisfaction, to some extent, provide a universal measure for the Chinese cruise tourists satisfaction evaluation.