| For a long time, building decoration industry has been confronted by "big industry, small companies," the embarrassing situation, financial management in the industry and more plays, "accountant" role, but with the depth of the development of architectural decoration industry, Internet+,3D printing technology, BIM technology, new intelligent technology widely used in the industry, the financial management is bound to make new demands. Meanwhile, the high degree of integration of human, technical, information and financial management has become an inevitable choice for the new era of architectural decoration industry.In this context, this paper XM’s financial management study has important practical significance.XM company operates in the fields of sculpture, paintings, landscape design, landscape design, interior design and decoration, lighting and construction, the company after 15 years of development, witnessed the golden age of architectural decoration industry, the company’s financial strategy management were Research will help improve the company’s transformation and upgrading, the new normal economy to promote the depth of integration management, and information technology to improve the company’s overall operating level.On the basis of the theory of financial strategy to sort out and summarize on the management status of the financial strategy XM for analysis, analysis of XM’s presence in the financial strategic management of fund-raising strategy, investment strategy, dividend strategy Problems and Causes; proposed XM enhance the company’s financial strategy management strategy.This paper argues that, in the field of fund-raising strategy, the company should be taken to diversify funding sources, appropriate adjustments to the debt structure, increase the ratio of liabilities to financial leverage effectively represented. Meanwhile, the original capital should be added to make the environment in depth change decoration industry has a strong competitive edge.Investment in strategic areas of the company should conform to the decoration industry development, adjust and optimize the company’s advantages of the project, reducing uncompetitive projects to improve the technical content of the project, enhance the added value of the project to promote the company to specialization, the field of intelligent upgrade ensure that the company follow-up development.Aspect dividend strategy, the company should take full account of the funds needed to support the transformation and upgrading, should take the normal dividend+extra dividend distribution plan.Financial Strategy Management key is effectively implemented, it is necessary to provide the necessary safeguards, the paper to be explained from four levels of sound organizational system, standardized system design and information construction, cultural construction, etc., to the company’s landing financial strategy to provide the necessary support. |