A Case Study Of Chongqing Ljna Automobile Industry Investment

At the late 1970 s, after the Third Plenary Session of Eleventh Central Committee, Our government has made the Reform and opening up to the outside world be our basic national policy for quickening the pace of economic construction. With the proceeding and developing of Reform and Opening-up, investment promotion has become one of the most important impetus of Chinese economic development gradually, also an important way of expanding diplomacy and improving international influence. Besides,the investment promotion has also been turned into an essential tools of local governments to develop the economy. An outstanding investment promotion can make the local economic development. The investment promotion has made a Profound and positive difference in economic growth of local governments, job enlargement, the improvement of the advanced technology research and development capabilities,industrial structure’s upgrade, export expansion and the reform of the system’s promotion. After the reform and opening up, every local government pays attention to the investment promotion, take it as one of the important measure to promote economic development.Since the establishment of the New District, according to make the automotive industry as one of the five core industries, and Actively carry out the investment promotion, Liangjiang New Area, As one of the five major national new district which is under the strong impetus of state and Chongqing government has achieved remarkable results. Liangjiang New Area is building up a Automobile industry chain cluster, and makes itself an ’Automobile Capital’ as The ultimate goal of the development of New District. Not only the famous automobile brands in China like Chang’An and Li Fan, but also the international automobile brands like HYUNDAI, HITACHI or GMC, have invested and set up factories. Relevant automobile supporting enterprises also have settled.Liangjiang New Area has initially built up an integration of the whole industry chain which contains automotive design and development, vehicle factory manufacturing,auto parts matching and logistics trade. For this purpose, Liangjiang New Area is becoming an international automobile new city.In order to further promote the Liangjiang New Area’s investment work, or provide valuable reference to other parts of the country or industry’s investment promotion,this article carries out a case analysis of automobile industry’s investment promotion in Liangjiang New Area. According to the elaboration of the case, the analysis of preferential policies, and the research on the strategic layout and supporting system of automobile industry, we have identified the core strategic objectives and deployment of Liangjiang New Area to automobile industry’s investment promotion. It can provide some valuable suggestions to the local government to attract investment to its regional advantage industry...