The Study On The Transformation Of Changhong Company’s Organizational Structure In The Internet Era

Founded in 1958, Changhong company is an integrated multinational group which mainly makes information appliance product. With the speedy development of economy in our country, Changhong achieves rapid progress under previous strategies.However, with the advent of the Internet era and constant innovation of information technology, Changhong as well as the whole electrical appliance industry is undergoing profound changes, causing the traditional industry to face a "life or death" test.Based on research of the basic theory of organizational structure and relationship between it and the enterprise’s strategy, the paper analyzes the evolution process of the organizational structure, characteristics of the current situation and limitations of the new situation. In order to effectively support the implementation of company’s smart strategy- " three new coordinates", this paper constructs a new organization structure with the general idea of "three vertical and three horizontal", which analyzes the key ability direction of smart strategy implementation, as well as the organizational structure transformation demands and principles.In the research and construction of Chonghong company’s organizational structure transformation process, this paper insists on the principle of combining strategic orientation and reality, advanced planning and step-by-step implementation, stimulating the vitality and legal operation. This paper designs a system in terms of organizational structure adjustment, organization operation process. vertically, organizational structure adjustment plan focuses on state-owned enterprises reform, industrial layout optimization, product manager responsibility system and so on. horizontally,it lays emphasis on the construction of the three platforms- research and development of intelligence, intelligent manufacturing and intelligent trading platform. Based on actual conditions, Changhong company’s organization structure transformation should be implemented gradually considering the parallel and serial propulsion mode. Meanwhile,the design should be flexible and adaptive and corrected promptly to adapt to the adjustment of company strategy.The paper is based on the development of Changhong company. Integrating with relevant theories, it developed a complete and feasible organizational structure adjustment plan for the company to enhance the company’s " three new coordinate" smart strategy in the Internet Era, which is significant to Changhong company’s management both theoretically and practically.