Appraising The Stores Rent Based On The Matter Element Analysis Theory

Commercial real estate research has accelerated the pace, shops rent research is always the focus of the shops, in the face of the fierce market competition, shops rent prices even as tight trade secrets are protected, so shops rent analysis also limited by data limitations, currently in the shops rent price statistics institutions that can be used is a hedonic price model. Rental shops shops for businesses to choose the plays a crucial role, combined with the Chinese market mall operators in the realistic environment, most of the research shows can impact shops rent factors are divided into shops own factors and regional factors, its main factors shops internal structure, decoration, area of heterogeneity and location factors involves peripheral district and internal visibility. The present study in a variety of ways to determine the decisive factors of influence shop rent, but on the basis of comparison within the same space rental shops differences, such as in a shopping center or a shopping mall shops rent pricing, research is still relatively rare.Shops rent is a city to operate the main income, the division of the mall interior shops rent structure plays an important role, so the research topic of this paper is based on the matter element analysis method of the mall shops rent assessment, the matter element analysis model is established to evaluate the shops rent levels. This study is based on the different shops within the same mall as the research foundation, so the internal structure and decoration, shop facilities, population density and business maturity does not exist can be heterogeneous, it shows that the main factors that affect the same internal mall shops rent that businesses own brand awareness, the floor and the channel the distance between the shops visibility, shop area and intends to sign the lease time but some factors rental shops often exist between the elements affecting the cross, shops rent incompatible rental shops is not conducive to the objective evaluation and positioning, and founded by Professor Cai Wen matter-element analysis theory, it is able to handle the problem of incompatible objective there, the theory has been widely used in economic and management aspects, this paper used to assess rental shops. This paper discusses the shops rent assessment is a very practical significance of the study, by means of matter element analysis method to the actual rental shops assessment study, find out the decisive factors of impact on mall shops rent, establish a applicable to shopping malls or shopping center business shop rent assessment system, can we strengthen understanding of shops rent assessment system, for academia further supplement the theory system of the blank. On the other hand, this paper based on the matter element analysis method of rental shops studied the evaluation and of the actual case of rental shops were evaluated to provide a beneficial owners norms formulated the scientific basis of rental shops, rental shops in the formulation of a more equitable. In the actual operation of the shop is very practical. Through this study, it is very important to provide reference for other shops to evaluate.In this paper, the method of matter element analysis can be used to visualize the abstract things, which can be regarded as matter element, the characteristic of things and the standard value of things. Matter element method in recent years has been widely used, can quantitatively assess the results, and the number of the selected factors and factors can not restricted, can reflect the comprehensive level of rental shops. Matter element analysis method has obvious effect on the decision making problem and the evaluation problem, which can improve the economic benefit of the enterprise. It is believed that the shop rent evaluation based on matter element analysis method is not only a great breakthrough in the research, but also provides a reference for other scholars’ research.