Qingdao X Real Estate Enterprises Group O2O Marketing Model

With the development of network information technology and global widespread use of smart phones, the Internet, especially the mobile Internet has deeply affected every aspect of people’s life, it not only changed the way people obtain information tradition, but also changed the traditional way of consumption, consumer’s shopping way, make a buying decision and the way they all behavior in the whole process of purchase in the event of a revolutionary change. The real estate industry as a pillar industry of national economy, based on urban infrastructure construction, promote the urbanization process and the industrial chain in various industries such as building materials, household had a profound impact. Real estate as a traditional industry, from the late prophase development, construction, marketing is a long, system process, the end product of commercial housing is a highly involved in commodities, and the mobile Internet, with its large amount of information, rich forms and the advantages of the interactive, particularly suited to such high involvement in commodity marketing. It can be said that the rapid development of Internet has changed the traditional marketing mode of real estate industry, brought a new revolution to the real estate industry.In the current real estate Internet marketing model which 020 marketing model is undoubtedly the fastest growing, the best mode. This paper comprehensive analysis through system analysis, X Qingdao real estate company how to build 020 marketing model. That is the first online platform using websites, micro letters and other means of establishing a platform for marketing and offline use of two-dimensional code scanning, wireless network coverage and good service experience and other means of establishing a marketing services, while taking advantage of new social media unionized marketing, and finally to borrow large data mining tools to track the development of valuable information, purchasing information, housing information, and provide a basis for the real estate business decision-making, thus open up the entire 020 closed loop.After the system have been analyzed Qingdao X real estate company to build practical experience and theoretical methods O2O marketing model, this article from Qingdao X Real Estate Group companies both internal and external dimensions explained ensure the implementation of O2O marketing model, Qingdao real estate company to take X integration with leading Internet resources through equity capital from external works to protect O2O marketing model implementation, Qingdao X real estate company through the establishment of flat, borderless variety of ways of organization and internal incentive system and other changes to protect from within the organization implementation O2O marketing model.