Research On The Project Risk Management Of E-Net Hotel Group-Buying

With the development of Internet-technology and electric business, Online shopping become more and more popular, it become a kind of common left style. During competing with the real store, people hope to bargain with the online sellers. Furthermore, a new buying mode-group buying was burn. At present, people can buy everything about their left in the group-buying web with very low price, for example, dinner, movie, cloths, travelling and so on. More and more people want to go out to enjoy their vocation. the group-buying products for travelling also gained in popularity. Online Travel Agents(OTA) followed to sell with group-buying. Hotels group-buying has a big sale in OTA. However, hotels group-buying as a new project has to face to many difficult and risk, become it is lacking of experience.This article analyzed the process, characteristics and problems of the hotel group purchase project in E-Net. By using the method to identify the supplier risk, transaction risk, legal risk, earnings risk, credit risk and market risk and other risks include six types of the hotel group purchase project,that contain of the risk can not guarantee the quality of products and lead to false information, customer service payment risk, the price floating, the settlement cycle is long, The lack of relevant laws and regulations, product quality complaints and litigation, refund profit risk, lower the average price gains, the customer to the company in the industry, the brand does not trust price war, OTA industry reshuffle 13 sub-risk Using expert evaluation method and other risk assessment methods to assess the risk of 13 known risk assessment results:"E-net hotel group purchase project comprehensive evaluation form". According to the risk assessment results, by review of inspection method and monitoring method.to deal with different risks.