Group-Buying On Internet Project And Risk Management

Group-buying on internet project has increasingly become an important purchase type. And the development of the group-buying on internet project is very good for buyers, sellers and suppliers. Because of the advantage of itself, the group-buying network became the best organization form of group-buying on internet. Group-buying project has the characteristic different from other projects, and participators also have their peculiaritis.Because the group-buying on internet is underway, so there are also many problems and risks at the present time, although it is the favorite of the buyers and sellers and achieved the large distribution share. The risk of group-buying on internet is mainly from buyers, organizers, suppliers, network safety, policies and regulations, and so on. The risk management is very meaningful for success of group-buying on internet and can make the buyers, organizers, suppliers, three parts in the game in group-buying on internet project, achieve the benefit maximization and the benefit balance. It is also helpful for healthy development of group-buying on internet project in our country.First, the paper explained the concept, development process, flow and characteristics of the group-buying on internet project.Second, we present the aim, liability and management process of the group-buying on internet project, discuss the basic content of risk management of the group-buying on internet project, construct a group-buying on internet project risk management model. We also sum up several basic methods of risk identification and apply the expert investigation method and brain storm method to estimate and classify the risk happened during organization of the group-buying on internet project. We apply the expert marking method to estimate and evaluate the risk happened during organization of the group-buying on internet project.Finally, we present risk avoidance and response methods of the group-buying on internet project, so the risk happened during group-buying on internet project will be weakened and avoided. "Allow the project to ensure the decider " is the aim of this paper.The paper will be the reference to organizers and managers of group-buying on internet project.