Research On The Project Management Of Online Group-buying On Daqing Branch Of Dianping.com

With the development of the Internet, especially the development and popularization of mobile client APP, a new E-business model is more and more favored by the vast number of consumers. Online group-buying refers to a new way of purchasing through the online platform of several consumers who don't know each other. They buy something together with a price that is lower than retail price. This consumption pattern has been in our country for many years, it gradually develop into a well-known and acceptable group buying consumption patterns. According to the number of people buy and order quantity, consumers generally can get different discount rate and the quality of service that the consumer can not get alone. Group-buying enjoyed a high speed development with the Web 2.0 era of the Internet and the rapid development of mobile Internet. Whether it is for consumers, operators or manufacturers, the rapid development of this increasingly large consumption pattern is bound to have a huge positive impact. Compare to traditional projects, the online group-buying project has its own distinct characteristics. It realized a three win-win of business, consumers and the site itself. Both in general and in terms of participants, they all show that they are very different from the past. Dianping.com was founded in 2003, after a series of mergers and acquisitions, after a series of rapid developments, Dianping.com has become one of the leaders in group-buying area.In recent years, there are a large number of studies on online group-buying, but most of them focused on aspects related to Internet and mobile Internet. In this paper, project management has become the primary research direction and take Daqing Branch of Daping.com as the research object. This paper focus on the operation mode of online group-buying project and the characteristics of electronic commerce projects. This paper first introduces the background of this research, including the purpose and significance of this study, the status of domestic and foreign research. And detailed introduction to the traditional project management knowledge system is discussed. Analyzed quality management, schedule management, time management and risk management in the project management to make further research on the status of online group-buying of Dianping.com Daqing branch. The necessity of the application of project management in network group purchase project management is put forward, pointed out that the lack of project management of online group-buying on Dianping.com Daqing branch and its achievements. Strive to provide a reference for the development of medium sized city B2T and 020 e-commerce industry.