| Enterprise strategy is to guide and plan for the future management and development of enterprises. It is very important for the long-term and stable development of enterprises. With the development of market economy, enterprises face market competition will become increasingly fierce, enterprises should want to gain an advantage in the competition or occupy a certain market position, it must be careful analysis of enterprise are facing the internal and external environment, on the market, competitors, suppliers, consumers are carefully studied, through scientific and market information to market positioning, correctly and the predictability of the market, and the enterprise’s internal and external resources optimized configuration, to improve the efficiency of resource operation. At the same time, formulate a set of scientific enterprise development strategy plan, will implement measures to seriously implement, in order to enhance their external competitiveness. Since the reform and opening up, the rapid development of construction industry in our country, the development of the economy of our country has great role in promoting, especially the construction of China-ASEAN Free Trade Area, the Yunnan Province construction enterprises "going out" and "bringing in" provides a lot of opportunities for development, and Yunnan Construction Engineering Group as the Yunnan Province, a large construction enterprises, in the period of adjustment of economic structure in China, the development strategy and meticulous research is very necessary.According to the strategic management, city intelligent Home Furnishing and sustainable development and other related theories, using the methods of literature research, theory and practice combination method, legal case analysis method and expert opinion method and so on, combined with the strategic analysis and selection tool of internal and external environmental factors of Yunnan construction engineering group were analyzed comprehensively based on the system, clear the Ming Lin’s opportunities and threats and the advantages and disadvantages of the development strategy of the group company, the selection and positioning, develop in line with the characteristics of the company’s overall strategy and strategic development goals, and puts forward some measures for implementing the strategy, successful strategic transformation to provide guidance and assistance Yunnan Construction Engineering Group, also provide reference for other similar strategic choice of construction enterprises. |
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