Research On The Development Strategy Of Hunan Luqiao Construction Group Co.,Ltd

With the tremendous development of China's economic and social development of the construction industry ushered in the spring, the industrial scale, the number of firms, employees and so achieve a rapid expansion.2013, Hunan Construction Engineering Group within the scope of consolidation and Bridge Group's resources sector, through the integration of two, three, four, five, six other subsidiaries bridge resource sector, restructuring the establishment of state-owned Hunan Road and Bridge Construction Group Co., Ltd. Qualification Bridge Engineering Group Corporation built the separation plate to Hunan Road and Bridge Construction Group Limited. The strategic transformation of Hunan Construction Engineering Group is both a challenge and an opportunity, at this critical period, research and development strategy to be set up in Hunan Road and Bridge Construction Group Co., Ltd. has become an urgent task. Thesis theory with practice, considering the changes in the external environment, pay close attention to the uncertainty factors have a significant impact on the company's development strategy, risk prevention, put forward the development strategy of Hunan Road and Bridge Construction Group Limited.First, the paper on the theory of strategic management, based on the analysis of the Hunan Road and Bridge Construction Group Co., the strategic environment. Analysis of the Group's macroeconomic environment, including political, economic, social and technical environment using PEST method. Competition in the industry to explore its environment, including road and bridge construction industry, the basic profiles and industry trends, and Porter's five forces model of competition faced by the Group, industry competition, including competition existing competitors and potential entrants threat, supply Suppliers of bargaining power, bargaining power and pressure consumers and other alternatives.Secondly, Hunan Road and Bridge Construction Group Co., Ltd. SWOT analysis, the company's competitive strategy should primarily take the full advantage of the opportunities they face and their superior resources, rapid expansion of scale, and diversification strategy, reverse strategy, defensive strategy as a complementary strategy to provide protection for the competitive development strategy. Which focuses on the company's strategic positioning and goals, development strategy on the management level, the company established a development strategy for the next eight years in the competition for the establishment of "three core tasks of a chain, the four types of business," the implementation of "integration of internal and external resources, strengthening their core business, optimize the industrial structure, "the overall strategy.Finally, in order to ensure the implementation of the company's strategy put forward the corresponding safeguards. First, the paper constructs to build the company's strategic management support system; second, to the strategic goal-oriented, establish organizational decision-making mechanisms, including a clear organizational decision-making mechanism and organizational change management; third, proposed the establishment of a scientific and rational financial management system including pooling operations and improve the financial budget; fourth, pointing out that the establishment of a sound security personnel and corporate culture system, including a complete staff structure, strengthen corporate culture, brand influence, strengthen technological innovation, training of professional construction capabilities, establish efficient performance appraisal system and so on.Taking the strategic management theory as a guide to PEST, SWOT analysis and other methods as a tool for in-depth research in Hunan Road and Bridge Construction Group Co., Ltd. is located in the external environment and the interior has its strengths and weaknesses, a more comprehensive, systematic and scientific to its clear direction and goals, you can get the opportunity for the company to maintain a competitive edge to provide some guidance and reference, but also for the new bridge similar domestic enterprises into the modern enterprise development track for reference and development of ideas.