Studying On Convergence Path And Modle Between Agricultural And Tourism From The Perspective Of Industry Value Chain

China is a large agricultural country; agriculture plays an important role in the national economic and social development. In the current background of the agricultural industrial structure adjustment and the rapid development of tourism industry, the integration of agricultural and tourism development is contribute to break the plight of agricultural development, optimize industry structure, promote sustainable development of economic and social in underdeveloped areas, Share social resources and cultural achievements of urban and rural. This paper found that the integration of agricultural and tourism research focus on concept, driving force, integration model, empirical research based on the theory research of agricultural and tourism integration, research methods are relatively simple. combineding with industrial integration theory, proposed the visual angle of research on Integration of agricultural and Tourism based on value chain analysis, On the premise of analyzing the driving force, integration foundation and connotation of the integration of agriculture and tourism, this paper expounds the agricultural value chain and tourism value chain, puts forward that the value chain of agriculture and tourism has many opportunities for integration, the paper constructs the integration model of agricultural and tourism on the basis of previous studies, and introduces the integration of agriculture and tourism is a complex process; Finally, this paper proposed the integration path of agriculture and tourism and three different integration types of agricultural and tourism based on the previous analysis. Detailed analyses the integration characteristics、integration process and industry value of the three fusion models through three cases among Shafan village in Jinhua City, Beijing Xiedao resort, Suichang County in Zhejiang ProvinceThe value chain of agriculture and tourism has many good fusion nodes. The agricultural value chain includes The production material inputs, Agricultural production, Agricultural products processing, Logistics transportation, Agricultural products marketing, Agricultural sales; Tourism value chain including tourist resources, Tourist traffic, Tourism Service, Tourism products, Tourism sales and marketing. There is a fusion in any part of the industrial development, This request to break the traditional path of industrial development in the process of economic and social development, actively seek and related industries development, optimize the industrial value chain, to achieve industrial co-prosperity, increase the scope of the economic development of the economic benefit. The promotion of core value occurs in the specific links of the industry value chain.The path of agricultural tour integration contains resources integration, technology integration, function integration and market integration based on the analysis of the value chain. The four fusion path, does not exist alone, is the combination of different integration in the industrial integration process. The fusion path is an integration of the advancing process, the integration path of resources and technology occurs in the early stage of the integration, with the development of the process of integration, functional integration and market integration began to emerge. Market integration is an advanced form of agricultural tourism integration, symbolizes the integration of agricultural tourism reaches a new height.The agricultural tour fusion has three forms based on the analysis of value chain: the fusion model of improve agricultural value chain, the fusion model of improve tourism value, the fusion model of improves agriculture and tourism value.Three different fusion modes have specific spatial range. The fusion pattern of enhance the agricultural value chain usually occurred in the area where economic development is relatively backward, beautiful natural environment, folk simplicity, this place is always ecological conservation area; The fusion pattern of enhance tourism value chain mainly occurred in the surrounding cities, traffic is convenient, traces of human intervention is quite obvious; The integration mode of both agriculture and tourism value usually occurred in a wide range of areas, regional internal industry type is single, the speed of economic development is slow.The integration of agricultural tourism is an effective way to solve the dilemma of local industry development. In the current special period of experience economic and traditional agriculture turn to modern agriculture, The integration of agricultural tourism not only breaks the dilemma of agricultural development but also opens up a new way for regional economic development, and enriches tourism products and connotation, promote regional development from resource driven to industry driven; from the view of scale space, the integration of agriculture and tourism promotes collaborative development between different areas, gives full play to the radiation leading role of advantage industry, form the development pattern of that the industrialization of competitive industry and integration of service facilities, promotes inter regional industry of mutual benefit and reciprocity, coordination and symbiosis.The integration agricultural and tourism will help to extend the industrial chain and increase the value of the products. Traditional agriculture mainly stays in the level of production, through the integration development of tourism, agricultural resources is not simple means of production, Agricultural production activities is no longer simple farming activities, but change to abundantly tourism products and tourism experience activities. In this process, agricultural resources get more value for tourism, industry chain has been extended, the value of agricultural products has been enhanced; in addition, tourism obtained more space for development, tourism products and content has been enriched.