Study On Credit Management Of Forestry Enterprises In Hunan

Under the situation of the market economy today, credit economy, as intangible assets of the company, plays an important role in market transactions. Credit, as corporate image and brand, is the basis of the healthy development of enterprises, as well as an important means to improve the competitiveness of the enterprise. Appropriate use of credit management can bring the maximum benefit to the company and also the minimum risk.At the same time, in the process of the integration of world economy, Chinese enterprises go to the world, in which process, enterprise credit becomes an important guarantee of the transaction. Chinese enterprises had been in planned economy for a long time, and after the reform and opening up, the market economic system was gradually established. Chinese enterprises began to explore the construction of credit, while the exploration of the credit management of Chinese forestry enterprise started even later. Because forestry companies both have characteristics of general enterprises, but also their own distinctiveness. Forestry enterprises bear the responsibility of providing forest product for the development of society to meet the national economic construction and protecting environment to maintain ecological balance. Research of the Hunan forestry enterprise credit management, can help to enhance the overall competitiveness, regulate the credit management and promote the sustainable development.Therefore, this article is based on the credit level of Hunan Forestry enterprise, under the principle of scientificity, systematicness, applicability and the combination of ration and determination on the nature, to build Hunan forestry enterprise credit level indicator system, using financial capability, management capability, profitability as the standard elements, with sales revenue,total assets,asset-liability ratio,the annual growth rate of total assets, the increase rate of net assets, the annual growth rate of profit,rate of return of total assets, return on equity, profit on sales as specific indicators, using AHP-fuzzy synthetic model, selecting representative enterprise A of Hunan to calculate the credit level of enterprise A. The results show that, the credit level of enterprise A is grade B. Finally, this paper proposes to build credit management philosophy, set up credit management department, establish inner-enterprise credit management system and use an independent third-party credit service intermediary organ as guarantee on enterprise aspect; on government aspect, it proposes to establish sound credit management legal system, strengthen the law enforcement, enhance credit management promotion and other countermeasures and recommendations are required to enhance the credit management level of Hunan forestry enterprise.