The Research Of Tourism O2O Business Model

O2O means online 2 offline, it is a online transaction platform that integrate offline resource to internet, with the rapid development of the Internet, mobile Internet technology, Various industries and companies playing the banner 020 mode, whereby you can see the huge commercial interests that O2O model brings. While tourism industry is the early one to step into 020 field, for example, Ctrip offline card and network booking in the early stage become the precedent of tourism 020. So far, the tourism industry gathered Ctrip, eLong, Qunar, City tours, donkey mother and other Internet giants, traditional tourism enterprises continue eroded by these new industry, on the one hand, has brought unprecedented pressure and combating on the traditional tourism enterprises, on the other hand these internet platforms only provides faster and more convenient products and purchase procedures, lack of interaction, offline experience, data mining. Therefore, under the situation of the connotation of the tourism services cover extending continuously, business and relevant enterprises become an important part of tourism, tourism enterprises practicing business model become one of problems to be solved, meanwhile need to innovative the remodeling business model and tourism supply chain.First, This paper analyzes the development status of tourism 020,the case study of domestic and abroad based on tourists value proposition, profit model, key resources, critical process, and then refined design ideas, constituent elements of tourism O2O business model, summed four types models:Represented by Ctrip integrated business model, Represented by Tripadvisor type search platform business model, Represented by Honeycomb in the field of professional business model, Represented by the "platform+channel" business model, Finally, propose 020 business model security system on tourism supply chain optimize and business cooporation.The innovation of this paper is:First, defined the concept, intension, extention, essence of tourismO2O; Second, Optimization and remodeling the tourism supply chain which fit the internet, mobile internet background; Third, through analysis the tourism elements of online tourism industry to provide business model under the internet circumstance.