The Research Of Tourism Supply Chain Collaborative Model Based On CPFR

Tourism is one of the most dynamic and potential industries in the21st century, in theprocess of its rapid development, there is accompanied by the emergence of a series ofproblems: tourism enterprises service reception ability don’t match with the demand oftourists seriously, the scenic area were very crowded especially in the peak season, thesatisfaction of tourists is not very high. Supply chain collaboration as an advancedmanagement mode, it emphasises that through the cooperation between the members, canrealize information sharing and operation together. In this paper, it researched the tourismservice operation problems attempts from the perspective of supply chain collaboration.Apply the CPFR (Collaborative Planning, Forecasting and Replenishment) model ofinnovation in the tourism supply chain operation process which made the scenic spot asthe core. For the tourism industry can develop healthily and orderly, it provided a newtrain of thought.Firstly, it reviewed the supply chain concept and characteristics in this paper.Compared of the management of the supply chain mode, than analysised the key factors ofthe model of CPFR that successful operation. At the same time, put forward the conceptsof tourism supply chain and made the synergy theory unified arragement.Secondly, on the basis of the analysis of tourism supply chain structure, it summed upthe traditional tourism supply chain which made travel agency as the core that needs tosolve problems, and analysised the feasibility and necessity that the scenic spot as the coreof tourism supply chain.Thirdly, it put forward the tourism supply chain mode which made touristssatisfaction as the center, the scenic spot as the core enterprises of. Used the CPFR to itsoperation mode for innovative architecture, than built tourism supply chain based onCPFR collaborative model. Used the game theory to the establishment of cooperativemechanism for quantitative and qualitative analysis. From collaborative planning,forecasting and keeping balance between supply and demand that the three aspects ofcollaborative mode of operation priorities, made every effort to realize the tourism service ability and the demand of the optimal matching and minimize the uncertainty of tourismsupply chain, improved the satisfaction of tourists.Finally, in order to ensure the tourism supply chain collaboration model can operatewell, it respectively from the government supervision, tourism industry organization’scoordination, establish a scenic self-discipline, the node enterprises to deepen thecooperation mechanism and several aspects to put forward the corresponding securitymeasures, in order to provides a powerful guarantee that achieve tourism supply chainbased on CPFR collaborative mode can operate well.