Reflection On The Lu Brocade Industry Under “Internet+” Environment

Lu brocade is a traditional folk handmade cotton fabric with a distinctive Shandong characteristics, which is created by folks during the production practice and it is an article widely used in daily life, mainly produced in Heze Shandong, Binzhou, Jining, Liaocheng and other places, and it is called as "coarse cloth" and "grillcloth" by folks. As a representative of folk arts and crafts in the traditional farming culture of the Yellow River,Lu brocade has abundant aesthetic value and reflects unique folk culture of Shandong region, moreover, the local working people transforming farming resources into economic benefits by means of brocade craft has more important social significance. Lu brocade weaving technique has been included in "the second batch of national intangible cultural heritage" in 2008 with its cultural and social value.However,simple intangible inheritor protection and the museum project can not vitalize traditional folk handicraft industry in essence, the principle of "survival of the fittest" has become the general rule in the economic field long ago, rapidly changing "Internet +" economy is an opportunity for Lu brocade and even the whole tradition folk art industry. How to integrate into the internet economy, and promote a virtuous circle in Lu brocade industry through gaining economic benefits in the new commercial system is a new challenge that is faced by Lu brocade conservancy and development.This article aims to sort through the production and sales of products under "Internet +" environment, analyze and reflect on how to integrate Lu brocade into the "Internet +" environment. In the analysis of brocade industry, it needs to understand the "Internet +",Lu brocade industry,business models and other basic concepts and the relationship between them, at the same time, it makes a simple collating of the current status of the development of Lu brocade industry with big data analysis and field research. It builds Lu brocade culture ecosphere under the "Internet + " environment, which will adapt to the demand of socialized production and aesthetics in rational and objective angle. The new internet context takes Lu brocade as an extension of symbol "Life beauty" matching production aesthetics with life aesthetics. Internet consumption aesthetic characteristic, as a part of daily aesthetics, the core content of which has become the motive power for the promotion of Lu brocade industry under "Internet +" environment, leading Lu brocade industry transforming from traditional textile industry to creative textile industry, forming customer base, enhancing efficiency, as well as achieving the key of virtuous closed cycle in Lu brocade industry.