Study On The Quality Management Status And Its Improvement Of SH Sales Company In China

With the shrinking global trade at present, China economic growth is weak and its economic structure is undergoing profound adjustments. The pressure of economic downturn is increasing. All these have huge impacts on the whole manufacturing industry. For SH sales company in China, an equipment component supplier, the completion of its sales growth target also is influenced greatly. How to maintain stable sales growth and take the road to sustainable development in such a terrible economic environment are important tasks for SH sales company in China.Quality is the foundation of all production and operation activities of an enterprise. Only based on high-quality products and service quality and oriented in customer demands as organizational activities, aiming at customer satisfaction as quality management objective, paying attention to all staff participation, the entire process control on the quality of organizational activities and the overall control on influence factors of quality can the continuous improvement of quality be normal according to the change of the external environment.The ultimate purpose of this paper is to improve the quality management of SH sales company in China. To show the importance of quality management to business administration, the concept of quality and theories of quality management are briefly introduced firstly. The quality development stage and theories of total quality management also are illustrated concisely. Meanwhile, the research achievements on quality management at home and abroad are analyzed.Taking total quality control theory as the theoretical basis of quality management improvement and the current quality management situation of SH sales company in China as research object, this paper concretely analyzes various quality management problems faced by SH sales company in China and thoroughly explores their deep causes. In this way, quality improvement plan of SH sales company in China is designed and its quality management improvement direction is pointed out. Product quality improvement needs focusing on the improvement design scheme in supplier management, entire process control on organizational activities, improvement of quality system and optimization of resource allocation so as to realize the improvement of products and service quality, the reduction of operational cost, the increase of customer satisfaction and the perfection of quality management system. To guarantee the implementation of quality management improvement plan of SH sales company in China, a series of improvement measures are proposed. By enhancing the contact and communication with SH group company, intensifying purchase quality management and adding supplier quality engineers, the quality control management of suppliers is fully strengthened. At the same time, warehouse-in inspection is added, personnel allocation in quality management department is increased, and department function is reinforced. In this way, the product quality is ensured from its source. Also, the organizational structure is adjusted from the inside of the company and the resource allocation is optimized. In this way, the implementation of quality improvement is guaranteed from the inside of the organization. Quality management education and training is added and leadership is exerted, aiming at creating an atmosphere of all staff participation in quality management. In this way, quality culture goes deeply into the human mind. Quality management information system is built and perfected. Most of orders of SH sales company in China is completed by dealers. To certain extent, the service quality of dealers also represents the image of SH sales company in China. Thus, quality management also shall be extended to dealers and add product, technology and service training of relevant personnel. Faced with shrinking economy and low market requirement, SH sales company in China shall follow market change and improving customer demands, constantly adjust and improve product and service quality management. Finally, quality management system aiming at improving products and service quality and increasing customer satisfaction is established.