The Empirical Study Of Relationship Between Entrepreneurship Environment And College Students’ Entrepreneurial Intention In YanBian Region

Chinese economic maintained a rapid growth since Reform and Opening-up in the past thirty years, mainly relying on the demographic dividend, investment and export driven. However, The external environment and internal conditions of China’s current economic development have undergone great changes, favorable factors of the past are disappearing and declining, Chinese economy step into the "new normal". In this new economic situation, the difficult problem of employment of college students become the focus of the current social contradictions. Therefore, the importance of encouraging college students to start their own businesses, fostering small and micro enterprises created by college students, having a self-evident importance; on the other hand, current economic situation college students faced now has also undergone a corresponding change, in-depth study for entrepreneurship problem college students facing has important significance of theory and practice.Throughout the history of China and the world economic development, SMEs have a multiplier effect on promoting economic development, social progress and technological innovation, bring more jobs is obvious.1995 UNESCO issued a "policy document on higher education reform and development", the document pointed out that university students employment content includes two aspects:"job" and "create new jobs"; in early 2015 during the two sessions, Premier Li Keqiang asked for "public entrepreneurship and innovation," and "public record, crowdsourcing, all the help, crowdfunding" favorable business environment led to a number of new start-ups. With the continuous improvement of the business environment, more and more college students to entrepreneurship as one way out of their graduation.Research on entrepreneurial environment and entrepreneurial will, combining research direction is:previous research focuses mainly two:First, to explore the factors that influence the business environment, the second is to explore the factors that influence entrepreneurial intention, these two Research is still in combined continuous exploration stage. According to the actual situation in Yanbian area, as well as changes of business environment, adding cultural factors that make research more valuable.In this paper, through literature research on the basis of the wishes of the business environment and entrepreneurship related literature review on the proposed research questions. Use Gnyawali & Fogel (1994) proposed "entrepreneurial environment dimensional model" in the dimension of the business environment:the government policies, socio-economic conditions, business management skills, entrepreneurial financial support. According to the actual situation in Yanbian area, combined with Premier Li’s "public entrepreneurship and innovation," and "Internet +" changes in the business environment, on the basis of the five dimensional model, coupled with cultural factors become "new five dimensional" model. The empirical results show that, for the Yanbian region, in addition to college students venture funding and willingness to venture beyond the positive correlation between this assumption does not hold, the other four hypotheses have been set up, which we propose findings and outlook of this article.