Study On Promoting The Development Of Electronic Commerce In S County Government

With the vigorous development of information technology and Internet technology recently, Internet users are growing rapidly. As a new trade mode, E-commerce has been recognized by more and more people. E-commerce has extended into all the economic and social aspects, which has increasingly become an important force in economic and social development. E-commerce is promoting the economic development. However, at the same time,E-commerce inevitably brings a lot of problems, especially puts forward a new test for the government to perform the economic functions. The relevant government departments should conscientiously assume the corresponding responsibility to these problems, for example, how to guide the e-commerce market to develop healthily and orderly or how to serve the e-commerce market and promote its development.By analyzing the results of the survey about e-commerce market comprehensively in S county, this paper makes a conclusion that the e-commerce market of S county overall shows a fast growth, but some problems have appeared, due to resources,environment factors, the cognition deviation of traders, lack of publicity and so on. So that e-commerce application level is low. The business groups disperse. Logistics system is not perfect. Professional talents are short. The related service is lag. This paper also puts forward countermeasures and suggestions to promote the development of e-commerce from the perspective of the government functions, such as establishment of e-commerce industry associations, the development of e-commerce platform,perfecting the related services, strengthening the construction of talent team, enlarging the propaganda, fostering advanced models and strengthening brand awareness.I hope that this paper can provide some references for S county government about development strategies of the electronic commerce.