Research On Marketing Strategy Of NY Company

After China’s entry into the World Trade Organization, oilfield technical services market has changed. In a more complex market circumstance and the industry has been more and more competitive, how to enter the international market to compete in the same industry with rivals on global basis, is the enterprise survival problems. Facing opportunities and challenges, we have to review internal and external environment, make full use of their own advantages, to avoid the disadvantages, work out suitable marketing strategy. For the company to improve the core competitiveness of the enterprise, make the company in the increasingly fierce market competition, correctly and timely grasp the market opportunities, enhance the share in the market and achieve quick and sustainable development is quite significant.This article first marketing theory at home and abroad are reviewed, as the research NY Company laid a solid theoretical basis. Second, to NY Company as the research object, using the SWOT method to analyze the internal and external environment of the company and the company’s marketing situation. Through the analysis of marketing environment, find out the main problems of the company marketing management are:delivery condition is poor, new product development speed is slow, at home and abroad have different quality standards, higher production costs and sales costs, payment collection difficulties, etc.Again, by using the theory of marketing, on the company’s strategy on Marketing, Products, Price, Promotion and Service is analyzed, and combined with the company actual situation, the further research and perfect the NY company’s existing marketing strategy. Finally, the implementation of the marketing strategy for the company put forward some specific Suggestions.