The Inquiry Of The Internet Electric Finance

As a combination of Internet, e-commerce and financial, Internet electric business finance has been attracting widespread attention with the innovative and ductility it has brought to the traditional financial sector. Its development is breaking the original model of e-commerce and extent its diversity. It also makes up the insufficiency of traditional finance and eases the long-standing existence of the financing problem of the micro businesses. For that it has a positive meaning of promoting industrial upgrading, economic restructuring adjustment and optimization of the electricity business ecosystem for China. However, as a new electricity financial model, the Internet electric business finance is facing many challenges and unknown risks during its development. Such as, technical risks, policy uncertainty, unstable sources of funding, unable to get a clear identity, etc. These will bring fatal injuries to electricity suppliers platform and severely restricts their healthy development.From the perspective of ecological business, based on acceleration of the continuous and healthy development of internet finance, this paper integrates the theory and reality in the approach of internet statistical data and directed analysis inherited from advanced theory system. This paper illustrates the business practices from the comprehensive analysis both the development process of internet finance on electric business platform and related economic theory.First, the paper describes the theoretical foundation of the development of Internet electric business and discusses it from the perspective of reputation theory, platform economic and long-tailed market theory. And than, the paper study the China’s major large-scale financial business platform by analyzing the pattern of China’s Internet competition and electricity supplier financial markets, to discuss the business model of Internet electric business and analyze their interests which will reveals the present situation and characteristics of Internet Status. It will no only confirm its promotion of the traditional financial industry innovation and micro enterprise’s development, but also clearly pointed out the challenges, which will provide a reference forthe electricity business enterprises to face the risk.In addition, the paper also use SWOT to analysis the development of the Internet business platform and to provide a reference for industry practitioners through a comprehensive analysis of strengths, weaknesses, opportunities and threats. The paper try to provide a reference and consideration to industry practitioners, which has a positive meaning to the healthy development of e-commerce platform.At last, the paper supply realistic suggestion ranging from policy, industry and enterprise level, aiming at solving the existed problem. I believe through strengthening supervision, providing policy support, improving risk control ability and increase investment in innovation there can outline a blueprint for the future development of the electricity supplier finance.