A Research Of Urban Tourism Image Communication From A View Of Pseudo-environment

Along with the fast development of China’s urbanization, tourism has achieved great economic efficiency and social benefits for the development of cities. Urban tourism image is the brand of urban culture, and it can play a great role in the progress of tourism promoting, therefore, urban tourism image communication has become the core of competence for tourism cities. Mass tourism is closely linked with mass communication, it is impossible to separate tourism from varieties of mass media. Especially with the rise of new media, new development tendency has appeared in modern tourism activities. New media has enriched the forms and subjects of traditional communication media. Under this way, it is necessary to conduct research on urban tourism from a view of communication theory.From the cave theory propounded by Plato(427-347B.C.) to Walter Lippmann’s "Pseudo-environment", a virtual environment, which born out of real world but exist in the media world, has been attached great importance from researchers in different fields, in a word, Pseudo-environment is produced in the progress of mass-communication.In the term of urban tourism image communication, the communication activities which conducted by tourism communication subjects and objects have contribution to the emergence of Pseudo-environment. In the environment, urban tourism image are abstracted from the real world under the influence of both subjects and objects. To understand the abstract progress more intuitive, the theory of "Encoding-decoding" can explain the signifying progress of urban tourism image communication which concern the generation, interpretation and feedback of urban tourism image.As a historical and cultural city, Nanjing has rich elements of urban image, and positioning tourism image is always an important part in the development of tourism. From the view of Pseudo-environment, conducting content analysis of the communication content produced by several kinds of subjects can help understand how Nanjing tourism image produce and spread in Pseudo-environment; Collecting the survey data is devoted to analyzing the present situation and possible existed problems of Nanjing tourism image communication.If described the Pseudo-environment as a kind of ecosystem, it can been seen that communication subjects, communication media and communication objects all compose the Pseudo-environment together. Therefore, to achieve "ecological cycle" between them and then improve the quality and efficiency of urban tourism image communication, it is necessary to conduct optimization from specific operation paths based on the relationship between the three sides. In addition, to maintain "ecological balance" of Pseudo-environment, a supporting system should be built from two sides, one is building a full-scale of tourism image communication system, the other is strengthening the consciousness of Pseudo-environment in the development of urban tourism image communication.