Research On Competitiveness Improvement Strategy Of NKK Co.Cogeneration

Energy saving and environmental protection has become an international trend, increasing only energy saving efforts in the future in order to survive competition, the development of the upper hand. With the development of the competitive landscape changes and competitive factors, the company’s existing competitive advantage is constantly eroded, the durability is not available. Market is the survival of the soil, competitive advantage is the comprehensive enterprise market competitiveness. The product is connected to a bridge between enterprises and customers, product competitiveness is the external manifestation of competitive advantage.The purpose of this paper is through the system analysis and comprehensive study on the advantages and disadvantages of the waste heat power generation enterprises NKK Co. in waste heat power generation market, energy saving and environmental protection in the market competition of the products, and puts forward NKK products in the energy-saving environmental protection market competition strategy selection and implementation of the program, to improve the NKK Co. in the waste heat power generation market competitiveness of products.This paper on the theory of competitive products as a guide, combined with the actual situation in NKK Co. of waste heat power generation market competition, starting from two aspects of theoretical analysis and practical application, in-depth analysis of the NKK Co. of waste heat power generation market competition facing the challenges and problems. And through the porter’s five forces model, GE Matrix and other strategy analysis tools and methods, to NKK Co. of the energy-saving environmental protection market competition, external environment and competitiveness of products for comprehensive analysis, description of the NKK Co. in waste heat power generation market, which has the strengths and weakness of resources, and will be faced with the favorable and unfavorable environment. The study found that NKK Co. has the core technology of waste heat power generation, is a professional energy-saving service provider; and its project experience is sufficient, the main business model is rich. But the NKK Co. also has the internal management system is not perfect, the personnel is equipped with the personnel ability insufficiency, the quality level is low, the financing ability is insufficient and so on. In this paper, we propose the improve NKK products competitiveness measures, starting from enterprises to adjust the industrial layout, improve management capabilities, product innovation, marketing innovation ability and, to promote the transformation of company business structure, through the push of brand formed strategic business, establish company’s product innovation system and efficient product competition strategy, to ensure that the company is continuing to seize the emerging environmental protection market and consolidate the unique ability of the stock market.In this paper, from the perspective of waste heat power generation enterprises in China, enterprises in the energy-saving environment-friendly subdivision market, waste heat power generation market competition strategies of products were analysis and research, has the theoretical and practical research in the innovation, will of the majority of enterprises of the waste heat power generation industry has great reference significance and reference value.