In the background of subscribers decreasing and traditional business shrinking, China Telecom implements a transformation strategy with the objective transforming from the traditional network carriers into integrated information service provider.The key to transformation is business transformation. Voice information enquiry service is the leader in business transformation. Based on the characteristics of a bilateral market, voice information enquiry service is divided into bilateral business and unilateralism business in this paper, and based on bilateral market, platform value is studied. And combining the successful characteristics of search engine and analysis of abroad operation information enquiry experience, a number of suggestions for voice information enquiry service are listed. |