Research On The Competition Landscape And Development Strategy Of Chinese Stone E-commerce

In view of strategic management theory, this paper is based on Chinese stone network, China Stone Association, China Industrial Information Network and enterprises official website statistics, and combined with web crawlers to collect basic situation of corporate self-built stone site, utilizing the third platform as well as relevant business information. The paper use PEST model and Porter’s five forces model to understand the industry, also combined with the development of stone industry to analyzes the current development strategy from the perspective of the whole industry, in order to improve the integral competition level of Chinese stone e-commerce.This paper includes the following six sections:Chapter one is introduction. It mainly describes the background and significance of this paper, summarizes the relevant research status and the research methods, while clears the research features and innovations.Chapter two is the market situation of stone e-commerce and the need to develop e-commerce. This part sorts out the related concepts and theories, primary including the definition of the stone industry, the connotation of the e-commerce and stone industry needs to develop e-commerce.Chapter three is the analysis of the development environment and the competitive landscape of stone e-commerce. This section includes four parts:firstly use the model of PEST to analyze macroeconomic environment. Secondly use the model of Porter’s five forces to fully explain the competitive environment, thirdly is the development Status, and then predominate the competitive landscape of stone e-commerce.Chapter four is the development strategy of stone e-commerce. This section includes strategic objectives of the stone e-commerce, combines with the theory of competitive strategy, gives the general strategy for stone electricity supplier.Chapter five is the strategies of stone e-commerce. It mainly bases on the current development situation and the competitive landscape, and gives some safe precautions to ensure the development of stone e-commerce.Chapter six is summary and prospect. On the one hand, taking a summarize view of the major and difficult of article, as well as inadequate. On the other hand, pointing out the study perspective.