The Research On Stone Industry Cluster Development Strategy In Nan An City

China’s vast territory, has a very rich stone resources, in the market economy environment, the stone industry has maintained a rapid development momentum.Stone is an important raw material for construction, roads, bridges, after the reform and opening up, the construction industry and the real estate industry has led to the unprecedented development of the stone industry’s growth and development.Fujian province is an important province in the production of stone materials, Nan’an city is known as "the hometown of Chinese stone",stone has developed into a key industry and characteristic industry in Nan’an City, the initial formation of a complete industrial chain, high degree of aggregation, a strong degree of specialization, the influence of the characteristics of the industrial cluster.But in recent years, in a series of national economic policies and the real estate policy, domestic fixed asset investment is slowing down, directly affects the development of stone industry, facing a lack of demand, prices and other difficulties.At the same time, the performance of the domestic small and medium sized cities real estate market downturn led to the decline in the demand for decoration industry, but also affect the sales of stone.With the development of urbanization, social consumption ability to further improve in the country "The Belt and Road" strategy driven by the Nan’an stone industry ushered in a hitherto unknown development opportunity, but the extensive growth mode restricts the sustainable development of the cluster. Therefore, it is very important to study the development of stone industry cluster in Nan’an city and put forward the theoretical significance and practical guiding role for the proposed strategy.In this paper, through the analysis and Research on the development of stone industry at home and abroad, combined with the relevant data and the use of a comprehensive discussion of the status quo of Nan’an stone industry cluster, analyzes the opportunities and industry development in Nan’an City, the advantages and disadvantages of the threat.With the development of globalization, from consolidate and enhance the core competitiveness of the industry, to speed up the stone industry value chain development, promote the stone industry structure transformation and innovation, enhance the level of intensive use of resources recycling aspects, analysis and Discussion on the development strategy of Nan’an stone industry cluster target, and provide decision-making direction for government guidance for stone industry cluster development. Enterprise planning for future reference.Finally, put forward the strategic measures of stone industry cluster, including:the integration of the three towns of Nan’an as the world stone stone development zone, promote brand building, increase policy support efforts to strengthen the stone industry, stone and related industrial projects, optimize the environment for the development of stone industry.