The Sales Management Transformation Research Of The Postal Savings Bank Of China W City Branch

The postal savings bank of China is a national commercial bank which is established on the basis of the former state post office.It undertakes the task of remittance business in former State Bureau postal savings, moreover, there are certain basis for business development, but in terms of the economic management, it still has a long way to catch up with the large state-owned bank. Therefore, it is extremely difficult to have outstanding performance and development in gradually competitive financial market. In order to promote it’s development, it must enhance the level of network management and network sales management transformation to promote customers and business scale expands unceasingly,then push the post office bank to grow.The paper makes the following research combined with the postal savings bank of China to work on the site within the scope of sales management transformation,by taking W city branch network sales management transformation as the research object.First,by using the method of marketing related theory and project organization, paper studies the significance of network sales management transformation of sales management transformation. Second,paper carries deeply analysis based on the W city branch transformation,summarizes the present situation of the transformation work, analyzes the existing problems and the reason for the existence of the problem behind.Last,paper put forward the improvement Suggestions to solve the problem.In terms of sales management, paper puts forward six specifically suggestions,from performance management,customer management, team building, management process transformation and evaluation. By strengthening the process control, improving the performance appraisal method,straightening the customer management process, improving the sales team whole quality,carrying out the transformation process strictly, carrying out the effective project evaluation, it practically improving actual effect for W city branch sales management transformation,providing a forcefully push for W city branch of the business development.Paper combines the theory with practice. Besides, it has definite measures and strong operability to provide a reference for sales management transformation in W City Branch.