Yangzhou Rural Tourism Resources Development And Product Design

This paper mainly studied the development and product designing of the rural tourism resources of Yangzhou city。 The full text consists of five chapters, the first chapter introduces the reason why studied, the general research situation at home and abroad, the concept and connotation of rural tourism resources for follow-up study to lay the theoretical foundation; The second chapter analyzes the general situation of rural tourism of Yangzhou city, and summarizes the distribution of rural tourism resources all around Yangzhou,analyzes the insufficiency in the process of developing rural tourism resources and the problems in product design; The third chapter offers the direction of solving the problem of development process in Yangzhou rural tourism resources,and discusses respectively from three big aspects, such as insisting on the principle of overall planning in development, adjusting measures to local conditions and ecological protection. On the development strategy, can take the strategy of the government-led development, bringing in investment of all parties and protect the ecological environment.On the development mode, can use government-led development model, also can use joint development mode, or household leading development model; The fourth chapter put forward the solution to the imperfection of product designing of Yangzhou rural tourism from three aspects proposed product design must conform to highlight the characteristics of the theme, dig the cultural connotation, pay attention to ecological protection and point out that products’designing tourism must according to the three major types:sightseeing recreation and sports adventure, and introduce the content of the tourism product for each type in detail; Finally summarizes the full text content, and come to the conclusion that the research achievements of this paper is also applicable to other domestic rural tourism.