| Yangzhou had "Qin Yin She Yu all over the street lane" to say in the early Ching dynasty, Company’s situation dominated by three rivals of Shan company, Jin company and Hui company."Qin" namely Jin company and Shan company,"She" namely Hui company. Jin company is the company who came to Yangzhou industry salt at the earliest stage, the number is numerous,they have conducted in Yangzhou since Ming Dynasty for several years. The Jin company left for Yangzhou a great deal of historic relic resources, but among them big part or be taken up, have n’t get an effective protection and development.Compared with these, in recent years, the development of Yangzhou’s cultural industry is quick, but it is on the depth and the wide degree of expand to still slightly show shortage. Yangzhou can create the foundation of developing the Jin company historic relic tour resources Jin company cultural product, develop Jin company culture tour.In its development process, formed its special personality, such as Yangzhou Jin the company differ from an other Jin company heavy the company don’t weigh an official to wait a characteristics. The career of the Yangzhou Jin company also has a legend color rather, their confidence lives the opportunity of the Ming Dynasty"kai zhong zhi" to go down southYangzhou industry salt,they have the way and principle of management of its own special management in Yangzhou, Finally Yangzhou Jin the company make use of the wealth of the backlog of industry Cuo to change direction a financial industry, headed for greater brilliancy. Yangzhou Jin company for what we left in great quantities of material and cultural inheritance, face with these precious wealths, we want to well make use of them, integrae and develop these materials and cultural inheritances, let two kinds of inheritances travel for Yangzhou culture together the industry do a contribution.For this, We want to study to travel a resources development to create with cultural product totally to set up,this requests us the foundation theory for learning etc. numerous academicses according to the economics, Management and tour to carry on. In the research we survey the resources carry on valuation, We follow direction in the outstanding special feature, market and visitor’s participation, development and protection to mutually moderate on this foundation, material inheritance and the non-material inheritance equal value, can keep on development and resources to press the principle that the Class differentiation treats, put forward the resources integration development mode and concrete measure. While developing a resources, we combine the special personality of Yang state Jin company culture, guide on integrated thought of three levels in the mechanism, market and resources in cultural industry and the tour industry under, The system puts forward the way of thinking of creating the Yang state Jin company cultural product in the aspects of developing way, the market fixed position, product design and image to plan waiting.Integrae and develop these materials and cultural inheritances, create Yangzhou Jin company cultural product is to promote the economic development of traveling, the allocation that is excellent to turn to travel a resources, raise the important research contents of the Yang state tour industry competition ability in the market, these research still existence develop space very greatly, treat to systematize thorough quest further... |
PDF Full Text Request