| Life style has changed,people start to pursue another kind of enjoy.Travel is not only limited to a small number of wealthy families,with the cost of time the cost of transportation reduced,the concept of change,has more and more tourists.Different types of people,there is a different demand for tourism products.Product and service innovation is to meet the needs of people,to meet the needs of the whole society so that a firm foothold.Tourism is a comprehensive industry,is the pillar of economic development in various regions,the need to constantly innovate to promote the sustainable development of tourism.From the international perspective, he number of domestic tourism in 2015 exceeded 4 billion people, the per capita travel rate of 2.98 times. Spring Festival in 2016, the country received visitors. According the national average per capita travel rate, China’s national travel rate continues to rise, tourism has become an important way of life for people. When it comes to China economic net article, currently 96% of the 65% domestic tourism, outbound travel is the individual. China’s tourism industry has achieved a basic leisure, popular and social, and become a common way of life and the basic rights of people.Tourists from the past attention to the attractions, and gradually turned to the slow travel experience of urban and rural life. Tourism is a comprehensive industry, it can drive other industries to increase income, including catering, accommodation, transportation, retail, cultural, financial and other aspects have different levels of impact. At present more and more rural tourism with the local agricultural development together, on the one hand, with rich agricultural tourism and protection of tourism culture resources has a long history, on the other hand through the tourism industry with agricultural modernization and common development.Chibi Town, Chibi City, has a rich and unique tourism resources, favorable geographical conditions and the "three king Chibi" historical and cultural background, it is clear that the development of the local tourism industry has laid a good foundation. 2015 August Chibi town list of the third batch of national characteristics of the landscape tourist town famous model village list, and won the "national key town," the third installment of the national characteristics of the landscape tourist town ", so as to protect the rural natural environment and the history and culture of the Three Kingdoms, but also improve the Chibi town tourism economic development level, the farmer economy. With the strong support of the government, the tourism industry in Chibi has been developing continuously, but each scenic spot in the form of outsourcing,complex mechanism system,the tourism enterprises ignoring the analysis of the tourism market. Through the analysis of the current situation of rural tourism marketing in Chibi Town, the traditional marketing concept is still used, the backward management mode leads to the tourism industry in Chibi is always in the initial stage, and the development process is slow. Propaganda work is not in place, a single type of tourism products, resulting in a lack of brand effect, and even the original cultural reputation of the three countries gradually subsided. Do not make full use of technology Internet plus era, and marketing staff to lower the quality of tourists to groups only outside the province around the city. In view of the problems faced by these Chibi town tourism market. Firstly, this paper through the questionnaire survey method, combined with SWOT theory and STP theory based analysis of Chibi town tourism marketing environment and market positioning, the 4P marketing strategy combination, starting from the problem, the effect will combine the product, market, consumer, comprehensive promotion of Chibi town tourism rapid development, with the establishment of the three characteristics of the tourist town. |
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