Chibi Tourism Industry From The Perspective Of Global Tourism Upgrade Research

In recent years,with the rapid development of tourism,the traditional tourism model is far from meeting the needs of the people,the development of China's tourism industry is in an important transition period,in this situation,the concept of ‘global tourism' is introduced,the development strategy of China's tourism work will be transformed from the traditional scenic spot development model strategy to regional tourism model strategy.Chibi City tourism industry relies on its location,brand and resources and other advantages,the Government vigorously guide the scientific and orderly development of tourism planning work,to promote the construction of supporting facilities,and gradually improve the industry management,tourism marketing,Chibi tourism development The However,there are still some problems in the development of tourism in Chibi,the form of tourism products is single,the characteristics are not obvious,the lack of infrastructure,so that the development of scenic areas is relatively slow,the level of industry management to be improved and other issues restricting the development of its tourism industry.Based on the analysis of the tourism market in Chibi,this paper discusses the upgrading and transformation of the tourism industry on the basis of the existing tourism resources in Chibi.Global tourism for the Chibi tourism industry,both opportunities and challenges,grasp the global tourism opportunities,touch the tourism market changes,identify the market demand,according to demand to adjust the supply.In this situation,this is the Tambaxi tourism industry upgrade research has a very far-reaching and important significance.This article through the SWOT analysis of the development of Chibi tourism industry,the advantages and disadvantages,opportunities and challenges of the development of Chibi tourist industry,according to the present situation of Chibi tourism industry,put forward to enhance the advantage,change the inferior position,create opportunities to meet the challenges of the relevant countermeasures and suggestions.In addition,this paper from the cultivation of the tourism market,promote the major tourism projects,using standardized construction as the starting point,improve industrial quality and comprehensive benefit,strengthen publicity and marketing,to create a good "three Chibi" brand and the implementation of the "Travel +" action universe from four aspects to build tourism products,put forward countermeasures for the global tourism industry upgrading in Chibi.