The Strategy Management Research About The Local Governments Promoting Industry Cluster Development

Foshan nanhai shoes after thirty years of development, has achieved remarkable results, the whole industry scale and output at a good level, but the years of development has also exposed some problems, such as the reasonable industrial structure, which restricts the foshan south China sea to the further development of the footwear industry, nanhai foshan footwear and guangdong, fujian, zhengzhou and wuhan and other places of footwear, compared to shrinking market share year by year. Therefore, studies the development strategy of foshan nanhai shoes has become the urgent matter.Therefore, in this paper, starting from this study the SWOT method in the concrete application in the footwear industry development of the south China sea, through to the development of the footwear industry of the south China sea, the analysis of the basic situation, the professional market situation introduction and analysis of several aspects, such as, in-depth investigation and analysis of the south China sea footwear industry, to obtain first-hand information, analysis the industry characteristics and development of the footwear industry of the south China sea mode, in order to further the analysis of the way for the development of the south China sea footwear industry the present situation of environment and industry development. Based on the analysis of the south China sea footwear industry present situation and the insufficiency, the factors for the development of the south China sea footwear industry through SWOT method were analyzed, and the analysis of the south China sea footwear industry’s strengths, weaknesses, opportunities and challenges, quantitative analysis and research. Finally, put forward some countermeasures and Suggestions to promote the south China sea footwear industry development, by relying on industrial park, promote the development of textile industry cluster, the establishment of market-oriented production and marketing system, drive industrial structure optimization by industrial upgrading into the development of the footwear industry of the south China sea, the south China sea footwear industry brands, form industry cluster effect, construction of the south China sea footwear industry become a national focus on industry cluster, the formation of regional development of a strong brand.Hope that through this article research, to the footwear industry of the south China sea in the future to carry out the market footwear industry clusters help in our work, so as to reflect its value. The aim of this study provide decision-making reference for the development of the footwear industry of the south China sea, at the same time, the development of shoes industry in other areas also have reference.