Research On Accelerating The Development Of Cross-border E-commerce Countermeasure In Tianjin

At present, cross-border e-commerce is developing rapidly and has formed a big industry cluster.To support and promote the development of cross-border e-commerce does good to the development of "Internet+import and export trade", the achievement of better import and export trade, the reasonable increasing of export, the broadening the overseas marketing channels. It can also promote domestic consumption, promote transformation and upgrading of foreign trade economy, promote the public entrepreneurship and innovation, and create new economic growth pole.. In recent years, Tianjin municipal government attaches great importance to the development of cross-border e-commerce, making clear that the cross-border e-commerce is a breakthrough and important area of the development of e-commerce. Tianjin municipal government. Tianjin customs, Tianjin inspection and quarantine bureau. Tianjin port office are making innovative of system, management and service, and actively promoting transformation and upgrading of foreign trade development, and developing of cross-border e-commerce trade, which could speed up the process of Tianjin as a north China city with international competitiveness and regional radiation ability in the area of cross-border e-commerce.From the perspective of government and public management, this paper is mainly to analyze the state of the development of cross-border electronic commerce, using the theory of public service theory and e-commerce.This paper presents the overall image of the development of cross-border e-commerce development in Tianjin, and analyzes the problems of cross-border e-commerce in public management including imperfect legal environment, uncoordinated state between the current tariff regulation and cross-border electronic development, the shortage of financial management, the lack of talent, new challenges to the third-party payment, the lack of market regulation. This paper gives a good analysis of reasons resulting to the problems, which include imperfection of the policy, imperfection of customs service, imperfection of cross-border electronic payment system, imperfection of cross-border logistics, bad product after-sales service, lack of talent in the field of cross-border electricity. By learning from the good deed of developing cross-border electricity development from foreign countries and domestic areas, including trade development environment, government policy, system and mechanism, full use of market allocation functions and modern information technology, etc., this paper points the right direction for the cross-border e-commerce development in Tianjin. Based on the present situation, Tianjin should make full use of the creation of cross-border e-commerce innovation experimental zone, and make research to issue better support policy, innovate supervision regulation system, speed up the construction of cross-border e-commerce integrated service platform, further logistics service innovation, financial financing services, credit guarantee mechanism, talent development, and to provide fresh new thought and strategies for the development of cross-border e-commerce in Tianjin.