Study On The Transition Of Traditional Small And Medium-sized Foreign Trade Enterprises Based On The Cross-border E-commerce

The international economic crisis and the appreciation of RMB lead to the decline of China’s traditional foreign trade development. Traditional small and medium-sized foreign trade enterprises due to the decline in the industry and their overall ability is not strong, the development has been hindered. And at the same time, China’s cross-border e-commerce based on the national policy support, its development is more rapid, increasing the ability of the industry. To avoid the risk of declining industries,get the competitiveness of enterprises, China’s traditional small and medium-sized foreign trade enterprises need to use the advantages of cross-border e-commerce industry, to play its own experience to transform into a cross-border business or expand cross-border business. However, due to China’s cross-border e-commerce is still in the early stage of development and traditional small and medium-sized foreign trade enterprises in their own capacity constraints, there are many problems in the process of transition. Therefore, study on the current situation of the traditional small and medium sized foreign trade enterprises in transition, find out the existing problems and influencing factors, put forward countermeasures, are significant for the transition to ensure smooth.The paper takes the traditional small and medium-sized foreign trade enterprises as the research object, based on literature research and theory at home and abroad of the cross-border e-commerce and enterprise transition.,analysis on the current situation of transition of traditional small and medium sized foreign trade enterprises based on the cross-border e-commerce,put forward the motivation, the path, the mode and the basic condition of the enterprise transition, analysis of the problems in the process of transition, put forward the problem of inadequate preparation before the transition, the transition of poor running, after the transition of poor management of the three aspects of the problem.Then in view of the above problem analysis, draw the internal and external factors that influence enterprise transition. The internal factors include enterprise sensitivity to the external environment, the enterprise internal management of scientific, cross-border business talent support and product adaptability of cross-border business. External factors include support of relevant policies and regulations, supporting industry development and cross-border third-party platform development.Use the structure model of analytical method on the influence factors of the influence on the hierarchical transition. Finally, on the basis of the evaluation factors put forward specific measures to promote the transition of the traditional small and medium-sized foreign trade enterprises, including optimizing the policy environment, promote the development of supporting industries and cross-border electronic business platform, to create internal transition atmosphere and improve the adaptability of enterprise products to cross-border e-commerce.