| From 2004 to 2014, china has attached great importance to agricultural development by releasing the first files about agriculture for eleven years. The agricultural industry got ahead greatly. The attach investment is a important way to cultivate local advantage industries and big projects. It can make up for the lack of technology, capital and talent for government. Zhenyuan has rich agricultural resources and varieties such as apple, apricot and aaylily, for which it has been named as China apricot township and Zhenyuan DayLily. Production of GanXu brand apple had passed the national green food certification. However, due to constraints of internal and external environment, agricultural investment has been slow relatively. As a result, there are not strong support and power to form industrial chains. The way is long for Zhenyuan to transfer from a big agricultural county to a strong one. Based on situation of agricultural investment, in this paper, the author has analyzed problems of agricultural investment comprehensively and developed practical countermeasures in SWOT. By which reference value can be provided for local government and other authors.There are three main aspects:(1)On the basis of a careful analysis of the mass discharge, the integrity of the government was proposed to establish through developing agricultural development incentives and honoring commitment about investment. Thus, the masses and investors would be involved in agricultural investment actively;(2)Elaborated on the show cases of Inadequate policy support such as strong sameness, lack of sub industrial policy and bad implementation, the paper put forward the measures of establishing different policies according to features of different industries and setting up implementing sector so as to provide good service for the masses and investors;(3)For the problems such as messy bleed, small area size and low value in advantage agricultural resources above, the paper was about to improve varieties in cooperation with colleges and build up area planted points according to different geography and climate.. Then, industrial chains could be extended to increase the added value of agricultural products and help the masses get rich income. |