O2O Mode Xin Jiang Specialty E-Commerce Platform

Xinjiang unique natural environment give a great advantage to the development of agriculture, Xinjiang delicious tasty fruits are also famous at home and abroad. With the development of transportation, more and more fruits and Xinjiang into the mainland market, but the traditional store business is lack of unified management, more and more chaotic market, the downward trend in Xinjiang specialty reputation in the Mainland market appears. With the development of the Internet more and more enterprises in Xinjiang began selling their products through the Internet, businesses are all in one or two of each of several third-party platforms, increasing competition, the costs increase traffic, into a price competition, it is difficult achieve long-term profitability and build brands.Traditional real economy impact of the Internet began to lose direction, due to their own limitations in the traditional e-commerce experience and other aspects of the sale can not be completely subvert the traditional real economy, the two sides entered the era of coexistence in this context appears the line entity new model shop + online e-commerce platform, called O2O(online + Offline) mode. O2 O mode uses the store in terms of after-sales and e-commerce and consumer experience convenient, wide range of advantages infiltration provides a new solution for the line the store and traditional electricity supplier.This paper presents a novel based on e-commerce platform O2 O mode, and wired internet at the store and online components, part of the online store by micro, micro-channel public platform and third-party platforms store components. Provide offline store or picking a point system for the entire product + service + support experience, to make up for the shortcomings of the electricity supplier online, online part can use their own flexible, transmission wide advantage to expand the line the store range of services, bring more customers to use membership management, membership marketing functions to improve customer loyalty.This paper provides Xinjiang specialty enterprises a new choice.