| The Xinjiang Production and Construction Corps is located in Xinjiang,with a temperate continental arid climate.Because it is far away from the sea and surrounded by high mountains,it has large temperature difference,large water vapor evaporation and rich light and heat resources.This unique natural environment is very convenient for the accumulation of sugar in agricultural products,which is a unique advantage for agricultural production.Therefore,the agricultural products produced by Xinjiang Production and Construction Corps are of good quality and local characteristics.In recent years,relying on its regional resource advantages,combined with the rapid development of advanced Internet technology,the Xinjiang Production and Construction Corps has actively explored the application of ecommerce in the sales of characteristic agricultural products in various divisions,cities and regimental farms,with a good momentum of development.The research idea of this paper is to understand the development status of e-commerce of Xinjiang Production and Construction Corps agricultural products through consulting materials,field visits and other ways,combined with a certain number of questionnaires,analyze the problems such as low popularity of e-commerce application,insufficient scale and branding of infrastructure construction in the development of e-commerce of Xinjiang Production and Construction Corps characteristic agricultural products,and then seek targeted solutions.Before putting forward the strategy,this paper learned from the successful experience of other regions in China in developing e-commerce for featured agricultural products.The selected representative regions are very targeted,such as Guangdong Zhaoqing,which attaches great importance to the construction of trading platforms and cross-border export business,Zhejiang Suichang,which focuses on brand building and logistics supporting construction,and Guangxi Hezhou,which focuses on large-scale production,They correspond to the characteristics of cross-border trade in the development of Xinjiang Production and Construction Corps ’s e-commerce of agricultural products,as well as the problems of low scale and branding.Finally,this paper puts forward a series of suggestions suitable for the development of Xinjiang Production and Construction Corps based on the actual situation,and believes that the Corps needs to give full play to its own advantages,continue to make efforts in promoting the popularization of e-commerce applications for agricultural products,improving the e-commerce support system,taking the road of large-scale development,taking the road of brand development,etc.,and take the development of e-commerce for characteristic agricultural products as an important starting point for the rural revitalization of the Corps,constantly increasing staff income.This paper provides reliable theoretical support for the development of e-commerce of agricultural products with characteristics of Xinjiang Production and Construction Corps,and provides some development ideas for the long-term development of the corps’ agricultural economy. |
