Tianjin Juston Logistics Co., Ltd. Development Strategy

International freight forwarding industry has a long history,is seen as a sunrise industry,afterthe reform and development,China’s economy is the rapid development of international tradebecomes more prosperous,and more to promote the development of China’s international freightforwarding industry. Today,the international freight forwarding industry market competitionintensified,and customers are increasingly turning to high-quality full professional service.Tianjin Port,which is also known as Newpor, maritime gateway of the capital, Beijing,is China’snorth and northwest China,and the Beijing-Tianjin region important waterway transportation hub.Today,the annual throughput of Tianjin Xingang among the forefront of the ports in the world.With China’s accession to WTO,the international freight forwarding industry to relax into theconditions,many foreign forces strong international freight forwarding companies began to enterthe Chinese market,and the shipping company in order to seize market share have opened underthe freight forwarding business,and the declaration line,land transport companies are also a resultof direct contact with customers the convenience factor, opened freight forwarding,customsclearance,land transportation integration of the new company, intensified competition within themarket. Freight forwarding industry in China started late,the current business is relativelybackward compared with the developed countries in the world of freight forwardingcompanies,especially in the higher value-added areas of logistics professional master enough toget involved and also less,can not meet the needs of some companies for logistics throughout theservice loss of competitive advantage.In this paper,Tianjin Juston Logistics Co.,Ltd.,for example,refers to a lot of managementtheory and analysis methods,first described in the international freight forwarding industryTheory and briefing internal environment from the external environment Tianjin Juston LogisticsCo.Ltd. to analyze Tianjin Kerry World Logistics Limited external macro-environment(political,economic， social， technical)， from wide and deep analysis of the externalenvironment,used PEST analysis. For the internal environment from the companyoverview,business introduction,organizational structure, human resources analysis， financialanalysis,marketing capabilities, channel analysis， the core business and the services weregradually in-depth detailed analysis. Road after the article in last,after a different way with,andconstantly develop new,higher value-added products to meet customer needs,new markets andnew products to enterprises to embark on competitive differentiation.