Research On The Development Model Of “slow” Demand-oriented Rural Tourism

Along with the economic globalization and urbanization,the demand for personalized leisure travel grows.As a new way of tourism,slow travel has a prosperous development momentum.However,currently domestic and foreign scholars only have a few studies on slow travel,and domestic study is weaker.China's tourism industry and academic field gradually began to pay attention to the research on cittaslow and slow travel until the Yaxi "ecological trip" become a member of the"international cittaslow" on November 27,2010.The construction of slow travel destination booms in the country.However,constructing following the trend but lack of correct understanding of slow travel results in serious homogenization phenomenon of tourism and it is difficult to establish a unique brand image.A cittaslow is both a return and sublimation of traditional urban development model and the way of life,and it is a new model of urban development and modern way of life.For rural tourism destinations,it has become an important issue that how to develop slow tourism based on the demand of tourists to promote the development of rural tourism destination.This paper analyses and sums up the tourism characteristics of slow demand based on the tourist questionnaire survey of Gaochun international cittaslow.As also,it summarizes the slow tourism attraction material from the "slow food,slow living,slow down,slow travel,slow consumption,slow experience" of slow travel product design.under the lead of government from the four aspects of "ecology,agriculture,industry and culture" of Gaochun international slow city development model is constructed,which in order to achieve slow tourism sustainable development.We construct and build a capable of carrying people nostalgic memories,relieve physical and mental rural recreational tourism,creatively constructs the slow rural tourism development model can not only enrich and develop our country slow tourism research methods and case,rich rural tourism,slow travel on the connotation,and in a certain extent,to promote the construction and development of rural tourism,slow travel.This paper is divided into three parts which has six chapters in total.The first part is consisted of research overview and theoretical basis including Chapter One and Two.It clarified the background and significance of slow travel research and summarized the demand of domestic travel and travel abroad,the progress of developing model of slow travel and rural tourism and relative theory.The second part explored the construction of Gaochun International Cittaslow and developing strategy in International Cittaslow including Chapter Three to Five.Chapter Three mainly analyzed classic slow travel cases of domestic travel and abroad and concluded some similarities and rules of slow travel development.Chapter Four constructed tourists' motivation system and attraction system of slow travel in International Cittaslow on the basis of materials widely collected and field survey.Then the developing model of Gaochun International Cittaslow was proposed integrating with the developing basis of Gaochun International Cittaslow and the problems and deficiency in current developing process.In the end,some development strategies were put forward.The third part is the sixth chapter which clarified main conclusion and expectations.The author thought Gaochun International Cittaslow had the basis of developing slow travel and tourists' demand of slow travel there was high which made the future prosperous.