Research On Leisure Experience Tourism Production Development Of Luzhi Ancient Town From The Perspective Of Slow City

With the rapid development of the economy,people feel more and more pressure,financial abundance gradually can not meet the inner enrichment.The concept of slow city,which calls for people to return to nature and enjoy leisure and health,has won more and more followers.Slow tourism has gradually become a trend-leading leisure mode and a new concept leading exclusive leisure tourism,while slow city has also become the best destination for practicing slow tourism.Under this background,this study takes the leisure experience tourism product development of Luzhi ancient town,the 8th international slow city in China,as the research object,in order to explore the development mode of slow tourism destination product under the concept of slow city,and provide case study for the development of slow tourism destination in China.This paper firstly reviews and reviews the literature on slow city tourism and leisure experience tourism,and then analyzes the tourism market status and main problems of Luzhi ancient town according to the field survey data.On the basis of experience economy,immersion theory and sustainable development theory,combined with the current situation of tourism resources and market development,based on the connotation of slow city culture,we design a slow food culture tourism product,create an environment-friendly accommodation reception facility,design a low carbon slow traffic system,create a slow City Global tourism system,and promote tourist participation in experiential shopping models.Six types of leisure and experience oriented tourism product development system were put forward.The study can provide an empirical research support for the transformation of slow town tourism destination.