Study On The Influencing Factors & Strategy Of China’s Real Estate Company Foreign Direct Investment

In the background of the implementation of China’s "going out" strategy and the deepening of economic globalization, the globalization of real estate industry of China has become an irreversible trend. At present, some of Chinese real estate companies has moved to the international stage and made some achievements. However, since China’s real estate foreign direct investment is still in the initial stage,lacking international experience, it’s a subject worthy of further study that how a real estate company develops its international strategy and to make Chinese capital gain a foothold in global market in the complex political and economic environment.This paper mainly adopting the method of theoretical analysis and case analysis, reviews the theory of foreign direct investment on real estate industry based on the characteristics of the real estate industry and elaborates the status quo of China’s real estate outward foreign investment and existing problems. Also considering foreign and domestic related research results, the paper analyzes the factors influencing real estate OFDI from perspectives of macro, industry and enterprise comprehensively. In line with the principle of combining theory with practice, the case studies about two Chinese top real estate companies—Greenland and Vanke are provided. This paper tries to put forward a comprehensive FDI strategy of real estate company including location choice, financing channels, market entry mode and localization tactics in order to provide the theoretical basis for China’s real estate enterprises to develop foreign investment strategy.