Research Of China Unicom Mobile Internet Product Strategy Based On Big Data System

Big data is going to be the trend of Globalization, technology evolution history to reveal the future will be a smart economic model dominated by the large data, human society quickly into an intelligence era that comes from the information age and goes through the knowledge age. On the one hand, the mobile Internet continuously produces large data as an interactive platform for communication and participation. On the other hand,4G technology application and highlight the amount of mobile terminal equipment to promote the development of mobile Internet also promote the Internationals development of mobile Internet and big data, create more new formats. China Unicom branch of Guangxi following the pace of the times, through in-depth research strategic layout in big data, carry out the innovation and transformation of the mobile Internet business model by use of big data system, in order to improve enterprise core competitiveness.In this paper, the practice research is based on the focus of big data system and the rapid development of the current mobile Internet. First of all, this study analyzed the development of big data and the present situation of the mobile Internet communication market, and carried on the refined analysis of mobile Internet operation for the China Unicom branch of Guangxi. At the same time, fully absorbed experience from the world’s largest telecoms operator in big data exploration and operating model transformation. And then, this study analyzed Unicom development course and main use of big data systems, and presented the development directions and measures of the Guangxi Unicom mobile Internet products which are based on the analysis of internal and external factors affecting the development of Guangxi Unicom. The paper has further defined Mobile Internet products marketing solutions of Guangxi Unicom based on big data, that is realize from the network service providers to information service providers by building big data information service platform and opening data service ability, and also realize operation mode transformation through building "open big data platform+mobile Internet portal application".