A Study On The Influence Of Farmers’ Participation Satisfaction To The Service Of The Citrus Professional Cooperative Association In Yichang

2015 central document pointed out that to guide farmers’ professional co-operatives broaden the service areas. In order to promote the development of cooperative norms, we need to fully implement the annual report of the public system, and recognize the leading role played by model agency, promote further model agency created. Although at the start of farmer cooperatives in other countries than late a lot, but also in the national favorable policy environment has been developing rapidly. As of the end of December2014, specialized farmer cooperatives nationwide reached 1288800, an increase of 31.18% compared to the end on. The development of some farmers’ professional cooperatives is significantly influenced by the economic interests, some cooperative service function construction is not perfect. It is necessary to promote the farmers’ professional cooperatives to improve their service functions, and to adapt to the requirements of the construction of agricultural modernization. As a professional farmer cooperatives serving the main target for the services Construction of cooperatives with a wide range of theoretical and practical significance.Therefore, this paper tried to construct the theoretical framework of empirical research through the study of the relevant literature. Through field research, borrow government related documents, to understand the current situation of the development of Yi chang citrus cooperatives Service function. On the basis of this, the relevant data were collected through questionnaires and interviews, Through the establishment of the Logistic Model, we analyzed the 17 variables that have influence on the farmers’ satisfactory to the service of the professional cooperative association and figured out the key variables. The17 variables include the features of the farmers, the production and I operation status of the farmers, the service provided by the cooperative association, etc..The main content of the paper is divided into six chapters: The first chapter points out the background,purpose and significance of the study.Through literature research, this paper summarizes the relevant research status at home and abroad, and puts forward the research content and research methods. The second chapter defines the related theory, which provides a solid theoretical basis for the following empirical research. The third chapter introduces the development status of Citrus cooperatives in Yichang,including the citrus industry development status and the status quo of Citrus cooperatives in Yichang. On the basis of the investigation, the fourth chapter describes the status quo of Yichang citrus cooperatives service function satisfaction. In the fifth chapter, the model is used to analyze the factors that affect the satisfaction degree of farmers to citrus cooperatives, and the regression results of the model are analyzed.The sixth chapter puts forward relevant policy recommendations based on the regression results.The results of the empirical research indicates that degree, plantation age, citrus accounted for the proportion of total revenue, frequency of technical guidance, interest distribution mechanism is perfect, the government propaganda is the most significant influence on farmers’ satisfaction, the degree of farmers has a negative effect on satisfaction, the rest for the positive influence. In addition, the farmer’s age and the cognition of the cooperative farmers and harvest is also has a certain effect on satisfaction in a timely manner. Finally puts forward from the aspect of cooperatives and the government promotes the yichang citrus professional cooperatives service satisfaction countermeasure and the suggestion.