Research On The Development Strategy Of Jiangbulake Scenic Spot In Xinjiang Autonomous Region

Development strategy is an important proposition in the social economy,especially for the scenic area,it is of great significance.In the new normal,supply side of the reform and new markets,new opportunities in the context of how to develop from the strategic vision to ensure that the tourist attractions of the vitality and attractiveness,how to carry out strategic management,the limited resources of the limited transformation,the formation of a wide range of products and personalized service,as managers face an important issue.Jiangbulake scenic area is located in Xinjiang Qitai County,half of the town south of the mountain Tianshan Corridor World Heritage tourism industry belt,is "travel Tianshan-thousands of miles of gold line," an important node,Qitai County is also the most influential tourist attractions and Travel brand.Jiangbulake scenic area is now the scenic management committee,the implementation of government guidance,business-led,market-oriented operation of the policy.Faced with the "one way along the way" of the major opportunities and the transformation of tourism market demand for the challenges of upgrading,Jiangbulake scenic development and management of many ideas need to change.This paper analyzes the tourism development policy,domestic and international tourism demand and development trend,expounds the importance of Jiangbulake scenic development strategy research,and combs and summarizes the research results of tourism development strategy both at home and abroad,analyzes the economic Development,sustainable development and tourism life cycle and other relevant theoretical content and theoretical research for the role of the paper.On this basis,the Jiangbulake scenic area of tourism resources and industrial development status and existing problems were discussed in depth.PEST analysis was used to identify external factors such as political,social,economic and technological environment and industry competition developed by Jiang Bracker's development strategy,and carried out the internal nature of Jiangbulake,tangible and intangible resources,as well as services and organization.And then use SWOT analysis matrix to discuss the advantages and disadvantages,opportunities and challenges of Jiangbulake scenic area development.Finally,the status quo of the development of Jiangbulake area and the results of PEST and SWOT analysis and the future development requirements of Jiangbulake tourism are selected,and the principles and objectives of Jiangbulake scenic development strategy are selected and the strategic measures of Jiangbulake scenic area development are put forward,The development of the corresponding implementation of safeguards.